Introducing
Cold-Trio
Performance Marketing
A performance marketing model that works holistically with all of your sales operations. Combining the power of cold channels and performance marketing.
A perfect model for limited marketing budgets and exploratory marketing experimentation.
Our most recent clients:
- Our Clients
What our our clients say about the Cold-Trio
Owner, Advanced Coding Services
"the cold-trio model worked great for our business's needs. With our limited budget we did not expect great returns, but the Atlas Team delivered. We say an increase in org wide conversions of 416% over the course of 3 months and are projecting 700% within march of 2025."
Founder, Tammave
"The atlas team was wonderful to work with. Onboarding was a breeze and it was comforting knowing we own all of our digital assets. We say an immediate increase in conversions and sales activity within the first month with the SMD platform."
CEO, Dream Machine
"As a marketer, I have been looking for a performance model like this for a long time. This is a true performance package that matched our limited marketing budget. Conversions took off after 2 months and we have not looked back since."
"If you don’t sell stuff, there’s no revenue. And if there’s no revenue, the company goes bankrupt."
Sales is the lifeblood of any operation. We understand that the relationship between marketing and sales is crucial to bringing revenue into an organization.
- Why Cold-Trio?
Our Coordinated 3-Angle Approach Sits Under One Service.
Performance Appointment Setting (PAS)
We don’t schedule meetings. We schedule deals. Our appointment setters work smarter, not harder, filling your calendar with high-value conversations that lead straight to the sales table. No more chasing; we bring the right people to you.
01
Performance Pay-Per Click (PPPC)
Catch eyes, not clicks. We craft laser-focused PPC campaigns that put your brand in front of the right prospects. The result? Not just traffic—but qualified leads who are already interested in what you’re offering.
02
Social Media Direct (SMD)
Performance Social Outreach: Make connections that stick. Whether it’s LinkedIn, Twitter, or Instagram, our social outreach isn’t about sending messages—it’s about starting meaningful conversations. We position your brand as a trusted resource, building relationships that last.
03
- Comparison
But, why Choose Cold-Trio?
Because performance is everything. The Cold-Trio isn’t just a combination of tactics—it’s a results-driven powerhouse.
With PPC, Appointment Setting, and Social Outreach working in perfect harmony, we ensure every lead is not only reached, but nurtured and converted. You’ll see higher-quality prospects, more appointments on the calendar, and a measurable increase in ROI.
Other Services
The "Guesswork" Approach
- Scattered Efforts
- Unclear Metrics
- Low-Quality Leads
- Missed Opportunities
- Reactive, Not Proactive
Cold-Trio
The "Performance Powerhouse"
- Marketing Channel Cooperation
- Predictable Results
- High-Quality Leads
- Seamless Integration
- Proactive Lead Generation
- Our Process
How Does The Cold-Trio Work?
From SEO, to Links building, to Audits, and even content creation, we’ve got you covered on everything front.
1.)
Initial Branding and Focus Call
During our initial kickoff call, we will cover your branding and tone to get a better feel for the content and messaging we will be utilizing throughout our campaigns.
Our proprietary process allows us to gather information quickly and effectively to create the digital assets necessary for our campaign.
2.)
Kick-off Research Period
Our kick-off research period is a 1-2 week period, after the kickoff call where our team researches the environmental, competitive, industrial, and keyword factors related to your business.
We develop our Initial Strategy Report and utilize this time to set up metric tracking and analytics in your backend systems.
3.)
Setup Landing Pages
Our development team creates unique and attractive landing pages to serve as the endpoints for our campaign call to actions.
These landing pages help bridge the connection between our email marketing, PPC, and SMD (Social Media Direct) flows leading back directly to your sales operations.
4.)
PPC Setup + Review
Our team measures and analyzes previous efforts in paid media to develop a winning formula for our PPC approach.
We work to thoughtfully link ads to our newly developed assets and point potential prospects toward user paths that converge from our efforts in email, and direct social outreach.
5.)
Social Content Review
Our team reviews your social media presence and structure to ensure that your profiles are optimized for our outreach efforts.
If needed our team will create and publish content that aligns with our proposed strategy to assist in in-app appointment setting.
6.)
PAS Campaigns launched
By this stage, our team has warmed up our email outreach cycle and is beginning to launch our email focused appointment setting campaign.
Our specialists focus on booking qualified leads directly to your sales calendar and prepping your team on the hot lead.
7.)
PPC Campaign Launched
Our team drafts the initial campaigns and launches your content. We A/B test and continually optimize our campaigns based on data sourced from the SMD and Performance Appointment Setting campaigns.
Efforts are coordinated for leads that engage but do not convert and are shifted to email marketing or social outreach.
8.)
Social Outreach Initiated
Our social outreach specialists focus narrowly on prospects that are closest to the ideal customer profile established in our initial research period.
We utilize a number of tactics to discover new prospects and follow up with warm leads from adjacent campaigns. Social prospecting is one of the most effective closing activities of the Cold-Trio process.
9.)
Optimization of Channel Focus
Once all channels are launched, our team monitors, reports, and optimizes our efforts based on data produced from our campaigns. This data is used to cross reference contact touch points across the cold network to ensure that your brand is obtaining the most forward facing opportunities possible.
We then experiment with market trends to ensure we are pushing the envelope on effectiveness and ROI for your campaings
- Structure
No Long-Term commitments
Just Performance
At Atlas Digital, we believe in earning your trust with every result we deliver. That’s why we don’t lock you into long-term contracts. With our Cold-Trio package, we focus on performance. If we don’t hit the targets we’ve agreed upon, you don’t pay for the next month’s services. Simple as that. No risk. Just results.
Tailored Outreach Strategies for Your Unique Business
Every business is unique, and so are the challenges you face. That’s why we don’t offer a one-size-fits-all approach. Our Cold-Trio package is designed with your specific goals, target audience, and industry in mind. We take the time to understand your business and craft a strategy that speaks directly to your ideal customers—ensuring your outreach is always relevant, impactful, and effective.
- FAQ
Frequently Asked Questions
Cold email outreach involves sending unsolicited emails to potential leads or prospects who have not previously interacted with your business. The goal is to initiate a relationship and drive conversions, such as sign-ups, sales, or inquiries.
In a performance model, you pay based on the results of your cold email campaigns. For example, you may pay for specific actions like responses, leads, or conversions from the emails you send.
Social media outreach involves engaging with potential customers or partners directly through social media platforms (like LinkedIn, Twitter, Instagram, etc.) to foster relationships and drive business outcomes such as leads, sales, or collaborations.
With the performance model, you pay based on specific actions like responses, follow-ups, website visits, or leads generated through social media interactions. This ensures you’re only paying for meaningful results.
Performance Pay-per Click (PPPC) models allow organizations to pay for leads when they receive results vs a flat monthly fee for managing ad spend. This provides safety mechanisms for organizations with limited marketing budgets and offers incentives for agencies to continue to iterate on content and strategy.
The number of cold emails sent depends on your goals, budget, and the size of the target audience. We ensure that the volume aligns with your outreach goals while maintaining quality.
Yes, we handle follow-up sequences to increase engagement. We use a strategic approach to ensure that each follow-up is relevant and timely, rather than overwhelming or annoying the recipients.
We use advanced targeting strategies, such as keyword searches, industry hashtags, and LinkedIn filters, to find prospects who are most likely to engage with your brand. We focus on individuals who are a good fit for your offerings.
- CONTACT US