Discover our process below and understand the steps we take to shaping and developing your web design + development project. We have spent 10+ years crafting a model that balances the best outcomes, cost, and transparency.
The ADI frame work and model helps keeps our projects on track and efficient.
Here's exactly how we take your project from first conversation to a live, polished website — and what to expect at every stage.
We kick things off with a dedicated onboarding meeting where we get aligned on the full scope of your project. This is where we define every page your site will have, set expectations for the process, and introduce you to the tools we'll be using together throughout the project.
Our design team takes over here. Using your confirmed page list and brand direction, we work in ADI (Atlas Design Infrastructure) to ideate on visual layouts, site structure, and the overall design feel. This stage is focused entirely on how the site looks and flows — not the copy. Getting the design right first means we can build something beautiful before we fill it with words.
We intentionally separate design from copywriting at this stage. This lets the visual experience take shape without being constrained by draft text — and it means your copy will be written to fit a real, polished layout.
ADI — Atlas Design Infrastructure
The approved designs are handed off to our development team, who build out the full site in a private WordPress sandbox environment. You won't see a half-finished site — we build it completely before you review it. Placeholder content holds the layout in place while we focus on getting the structure, functionality, and responsiveness right.
Now that the site is built and looks the part, we write and place all the copy — headlines, body text, calls-to-action, and page-specific content. You review the copy in context, on the actual site, which makes feedback much easier and more meaningful. This is also the stage where the project matures: we welcome requests for additional pages, new sections, or expanded content areas.
Think of this stage as the project filling out. It's intentionally flexible — if something inspires a new page or section, this is the right moment to add it.
Once the content is approved and the site feels complete, you give your formal sign-off and the project enters QA. Our team conducts a thorough review of the entire site — checking every page, link, form, and interaction — while also resolving any final Markup.io comments and design notes. Nothing goes live until it passes our full checklist.
The final stage. We migrate your approved site from the staging environment to your live production server, handling all the technical work that makes it happen cleanly — DNS records, domain redirects, SSL, and any other configuration needed to get your site live without disruption.
