Same traffic,
more
revenue.
Most sites don't have a traffic problem — they have a friction problem. We instrument the funnel, find where visitors stall, and redesign the moments that decide the sale: forms, checkouts, and the three seconds before someone gives up.
Quote-request submission lift
Form completion, post-redesign (was 18%)
Sales-qualified rate lift
Research & Instrumentation
Funnel analytics, session recordings, heatmaps, and form-field drop-off tracking. We don't guess where the leak is — we watch visitors hit it.
Friction Inventory
Every stall point ranked by revenue impact and effort to fix. A 14-field form, an ambiguous CTA, a checkout surprise — scored and sequenced, not eyeballed.
Test or Redesign
A/B testing where traffic supports statistical confidence; evidence-led redesign where it doesn't. Progressive disclosure, field reduction, and trust signals at the moment of doubt.
Ship & Compound
Winners roll into the design system so every future page inherits them. Then the next friction point moves to the top of the queue — the program never goes idle.
Revenue you already
paid to earn.
Every visitor who bounces off a broken funnel was already paid for — by SEO, by ads, by brand. CRO is the cheapest revenue in marketing because the traffic bill is already settled. We just stop wasting it.
Funnel & Form Analytics
GA4 funnels, field-level form tracking, and session recordings wired before any change ships. Baseline first — so every improvement is provable, not anecdotal.
Friction Audit
Heuristic review of the full conversion path — forms, checkout, CTAs, trust signals, and mobile ergonomics — ranked by revenue impact and delivered as a sequenced fix list.
Test Program
Hypothesis-driven A/B tests where volume supports them, with honest math on statistical confidence. No peeking, no declaring winners at 60% significance.
Conversion-Grade Redesign
Forms collapsed to the fields that matter, progressive disclosure for complex inputs, and lead routing straight into your CRM — the Mythic Insurance playbook, applied to your funnel.
Instrumentation, recordings, and testing — wired into the analytics you already trust.
Want more revenue
from the traffic
you already have?
Book a 30-minute discovery call. We'll walk your funnel live, point out the three highest-impact friction points we can see, and outline what fixing them is worth at your volume.
No long-term contracts required.