WS Communications
Kenwood Master ProTalk Distributor — a B2B storefront tuned for trade buyers who order accessories by spec and need accurate compatibility at a glance.
What we built, ran, and moved.
E-commerce Web Design + Development
Built for trade buyersRebuilt the WS Communications B2B storefront for fleet managers, public-safety procurement, and trade buyers ordering Kenwood ProTalk radios + accessories by spec — structured catalog filters for digital vs analog, accessory-compatibility matrices, and a quote-request workflow tuned for volume buyers who don't shop on price tags.
Quote-request volume up 4.6x post-launch with sub-1.5s product-page load time and 92/100 Lighthouse Performance.
E-commerce Management
Catalog hygiene + compatibility dataDay-to-day ownership of the WS storefront — catalog hygiene across 200+ radio + accessory SKUs, compatibility metadata maintained per Kenwood model line, trade-program pricing tiers, and FCC-licensing content kept current as regulations shift.
Catalog accuracy at 100% across 200+ SKUs with compatibility metadata flowing into search filters, accessory pages, and quote-request forms.
Public-safety procurement, fleet managers, and trade buyers shop radio catalogs from the field — compatibility data has to land in one tap.
WS Communications is the Kenwood Master ProTalk Distributor — every category page (digital, analog, accessories, antennas) is built mobile-first so a buyer can confirm a model + accessory pairing while standing next to a vehicle, then drop into a quote-request without re-entering specs.
Every result, one
place.
Every metric below is pulled from the work we shipped for WS Communications. No vanity numbers — only outputs that move pipeline, revenue, or reputation.
Every result, one place.
Every metric below is pulled from the work we shipped for WS Communications.
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