Case study
DTC e-commerce · Food + specialty oils

Olive The World

Recipe-led DTC olive oil and balsamic brand — a WooCommerce storefront tuned for product discovery that lifted site-wide conversion from 1.4% to 4.1%.

1.4% → 4.1%
Site-wide conversion rate
220%
Monthly revenue growth (9 months)
42%
Repeat-purchase rate
36%
Checkout completion lift
Olive The World screenshot
Services delivered
E-commerce Web Design + DevelopmentE-commerce Management
The work

What we built, ran, and moved.

01

E-commerce Web Design + Development

Built for product discovery

Built the Olive The World DTC storefront on a performant WooCommerce stack — recipe-led product discovery, multi-category catalog (EVOOs, balsamics, blends, dipping kits, truffle zests, risotto), and a content engine that ties recipes to the products they use.

Conversion rate climbed from 1.4% to 4.1% post-launch with checkout completion up 36% on mobile traffic.

1.4% → 4.1%
Site-wide conversion rate
36%
Checkout completion lift
1.3s
Avg PDP LCP (mobile)
02

E-commerce Management

Owned end-to-end

Day-to-day storefront ownership for a specialty food brand — promotional calendar tied to seasonal demand (holiday gifting, summer grilling, risotto season), catalog hygiene across 80+ SKUs, and the content engine that feeds recipe-driven traffic into product pages.

Monthly revenue up 220% over 9 months with a 42% repeat-purchase rate — a category where one-time buyers are the norm.

220%
Monthly revenue growth (9 months)
42%
Repeat-purchase rate
80+
Active SKUs under management
Recipe to cart, in one tap

Specialty food brands win on discovery — the buyer who finds the recipe ends up in checkout.

Olive The World's catalog spans extra-virgin olive oils, balsamics, blends, dipping kits, and truffle zests across 80+ SKUs. The mobile experience leads with recipes and curated categories so first-time visitors land on a product they want before they hit a price tag.

Olive The World home page on mobile
Shop all categories — multi-category catalog
Extra-virgin olive oil category page
Basil EVOO product detail page
Recipes content hub — discovery engine
About Olive The World — brand story page
By the numbers

Every result, one place.

Every metric below is pulled from the work we shipped for Olive The World.

1.4% → 4.1%
Site-wide conversion rate
36%
Checkout completion lift
1.3s
Avg PDP LCP (mobile)
220%
Monthly revenue growth (9 months)
42%
Repeat-purchase rate
80+
Active SKUs under management
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