Case study
Industrial e-commerce · Bolts + fasteners

Cyclone Bolt

Houston's fastest-growing custom bolt and fastener company — built for buyers who order to spec, not from a SKU sheet.

84%
Quarterly e-commerce revenue YoY
$312 → $487
Avg order value lift
2.4K+
SKUs actively managed
38%
Bounce rate reduction post-launch
Cyclone Bolt screenshot
Services delivered
Web Design + DevelopmentE-commerce ManagementCreative (Branding + Content Studio)Technical Systems / Email Migration
The work

What we built, ran, and moved.

01

Web Design + Development

Built for the buyer on the floor

Rebuilt the Cyclone Bolt B2B storefront — performant catalog browse, structured product filters, and a quote-request workflow integrated with internal sales tooling for industrial buyers who order to spec.

Bounce rate dropped 38% post-launch and product-page load time improved from 4.6s to 1.3s on industrial-buyer mobile traffic.

4.6s → 1.3s
Product-page LCP (mobile)
38%
Bounce rate reduction
92/100
Lighthouse Performance score
02

E-commerce Management

Catalog hygiene at scale

Run the Cyclone Bolt storefront day-to-day — catalog hygiene across 2,400+ SKUs, B2B pricing tiers, and account-based reorder workflows for industrial buyers who place repeat orders with custom specs.

Quarterly e-commerce revenue up 84% YoY with average order value lifted from $312 to $487 through smarter cross-sell architecture.

84%
Quarterly e-commerce revenue YoY
$312 → $487
Avg order value lift
2,400+
SKUs actively managed
03

Creative (Branding + Content Studio)

Trade-channel recognition, modernized

Brand system refresh for an industrial buyer — modernized identity without losing trade-channel recognition, plus ongoing creative production for catalog, marketing, and trade-show assets across web, packaging, and field collateral.

Refreshed identity rolled out across web, packaging, and field assets in 8 weeks, with 130+ assets produced in the first quarter post-launch.

8 weeks
Identity rollout end-to-end
130+
Assets produced in first quarter
100%
Channel consistency across digital + physical
04

Technical Systems / Email Migration

Zero-downtime cutover

Migrated Cyclone Bolt from a legacy email provider to Microsoft 365 with custom domain authentication — single-day cutover for the sales team during a no-quote-missed window.

22 mailboxes migrated in a single business day with zero data loss and zero downtime — sales never missed a quote request.

22
Mailboxes migrated
0
Minutes of downtime during cutover
1
Business day to complete cutover
Built for the buyer on every device

Industrial procurement runs on phones now — quotes get pulled in the field, specs get checked at the rig.

Cyclone Bolt's buyers are tradespeople, procurement teams, and engineers. The site reads cleanly on every device a buyer uses to qualify a part — and the certifications they need to see (ISO 9001:2015, API Q1) are above the fold.

Cyclone Bolt home page on mobile
About Cyclone Bolt — company story page
Cyclone Bolt product catalog page
ISO 9001:2015 certification page
API Spec Q1 9th Edition certification page
Cyclone Bolt events and trade shows page
By the numbers

Every result, one place.

Every metric below is pulled from the work we shipped for Cyclone Bolt.

4.6s → 1.3s
Product-page LCP (mobile)
38%
Bounce rate reduction
92/100
Lighthouse Performance score
84%
Quarterly e-commerce revenue YoY
$312 → $487
Avg order value lift
2,400+
SKUs actively managed
8 weeks
Identity rollout end-to-end
130+
Assets produced in first quarter
100%
Channel consistency across digital + physical
22
Mailboxes migrated
0
Minutes of downtime during cutover
1
Business day to complete cutover
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