Thorelli & Associates
Chicago's premier business law firm — 40+ years of cross-border counsel for foreign companies entering the U.S., now with a digital surface that earns trust on the first impression.
What we built, ran, and moved.
Web Design + Development
Built for cross-border counselRebuilt the Thorelli & Associates site for a firm whose buyers are general counsel and C-suite at foreign companies entering the U.S. — capability architecture organized by legal discipline (corporate, IP, contract, immigration, dispute resolution), partner bios, and a multilingual surface for international buyer flows.
Inbound consultation requests up 3.6x post-launch with sub-1.5s LCP on every practice-area page.
SEO
Practice-area architectureBuilt the SEO program around a deep practice-area architecture — each legal discipline (business immigration, corporate law, IP, contract negotiation, dispute resolution) gets its own optimized landing page targeting commercial intent for foreign companies entering the U.S. market.
Organic traffic up 2.8x over 12 months with first-page rankings for high-intent commercial queries across every practice area.
Foreign GC and C-suite buyers research U.S. firms on the phone before they get on a call — the first impression decides whether the call happens.
Thorelli & Associates serves foreign companies entering the U.S. — the buyer is often a general counsel or chief executive doing diligence from another country. The mobile experience has to convey 40+ years of cross-border expertise in the first scroll, with each practice area reachable in a single tap.
Every result, one
place.
Every metric below is pulled from the work we shipped for Thorelli & Associates. No vanity numbers — only outputs that move pipeline, revenue, or reputation.
Every result, one place.
Every metric below is pulled from the work we shipped for Thorelli & Associates.
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