Nailed It Roofing
Lead-gen system for a regional roofer — instant-quote form, 11 ZIP-code landing pages, and LSA built to convert storm-season demand into booked jobs.
What we built, ran, and moved.
Web Design + Development
Lead-gen firstBuilt a lead-generation focused roofing site — instant-quote form above the fold, service-area landing pages for 11 ZIP codes across PA and NJ, and click-to-call CTAs prominent on every viewport.
Quote-form completion rate at 14.2% on mobile traffic with sub-1.5s LCP across every service-area landing page.
Creative (Branding + Content Studio)
Built the brand from zeroBuilt the Nailed It brand from scratch — logo system, vehicle wrap design, uniform graphics, yard-sign templates, and digital ad creative spanning every customer touchpoint from first-impression to job-site signage.
Complete brand kit (digital + physical) delivered in 5 weeks, including 12 vehicle wraps and 40+ ad creative variants for paid social and search.
Ad Design
Storm-season readyDesigned and shipped paid social and paid search creative for storm-season and steady-state roofing demand — built for performance testing with multi-format adaptations across Meta, Google, and YouTube.
CTR on paid social up 3.1x vs prior creative, with CPC dropping from $4.20 to $1.85 across the same audience pool.
Google LSA
Lowest-cost lead channelSet up, verified, and optimize Google Local Service Ads — Google Guaranteed badge, review acquisition workflow, bid management, and lead qualification tuned across 11 PA and NJ service areas.
142 qualified leads per month at $18 cost-per-lead, with a 68% booked-job rate from LSA leads — the lowest CAC channel in the mix.
Roofing leads convert when the site reads cleanly on the phone they're holding in their driveway.
Nailed It serves 11 ZIP codes across Pennsylvania and New Jersey. Every service-area page is built for mobile-first local intent, with the quote form one tap from any headline and the Google Guaranteed badge visible above the fold.
Every result, one
place.
Every metric below is pulled from the work we shipped for Nailed It Roofing. No vanity numbers — only outputs that move pipeline, revenue, or reputation.
Every result, one place.
Every metric below is pulled from the work we shipped for Nailed It Roofing.
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