Case study
Recruiting · Sales + marketing talent

BestSales Talent

Sales-recruiting firm rebuilt to hire — dual-funnel site (candidate + employer) plus an outbound cold-email program delivering 38 qualified meetings a month at $52 per.

8.4%
Cold-email reply rate (industry: 1.5%)
38
Qualified meetings booked monthly
$52
Cost per qualified meeting
21%
Site form completion rate
BestSales Talent screenshot
Services delivered
Web Design + DevelopmentEmail Lead Generation
The work

What we built, ran, and moved.

01

Web Design + Development

Dual-funnel by design

Built the BestSales Talent recruiting site — separate candidate-side application flow and employer-side intake form, with a curated capabilities narrative anchored on the firm's 49+ years of placement track record.

Form completion rate at 21% post-launch, with average time-to-submit under 45 seconds across both candidate and employer flows.

21%
Form completion rate
<45s
Avg time-to-submit
1.6s
LCP on mobile
02

Email Lead Generation

Outbound built for the inbox

Built and run BestSales Talent's cold-email outbound — ICP definition for hiring managers in target verticals, multi-domain sending infrastructure with full deliverability monitoring, sequence design, and meeting-setting handoff into the recruiting desk.

8.4% reply rate across 14K monthly sends — over 5x the industry baseline — generating 38 qualified discovery meetings per month at $52 per meeting.

8.4%
Reply rate (industry: 1.5%)
38
Qualified meetings booked monthly
$52
Cost per qualified meeting
One site, two funnels

Recruiting only works when both sides — the candidate and the employer — have a clear lane through the site.

BestSales Talent serves two audiences with different intents on the same domain. Every page is built mobile-first because hiring managers screen agencies on their phones between meetings, and candidates check fit on the commute. The dual-funnel architecture keeps both flows one tap from the homepage.

BestSales Talent home page on mobile
Candidate overview page — the candidate-side intro
Client overview page — the employer-side intro
Recruiting process page — how the firm operates
Employer request form — employer conversion endpoint
Submit your resume form — candidate conversion endpoint
By the numbers

Every result, one place.

Every metric below is pulled from the work we shipped for BestSales Talent.

21%
Form completion rate
<45s
Avg time-to-submit
1.6s
LCP on mobile
8.4%
Reply rate (industry: 1.5%)
38
Qualified meetings booked monthly
$52
Cost per qualified meeting
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