East Tree CBD
From near-invisible launch to 4.28M Google impressions and 1,000+ ranking pages — multi-location commerce engineered to compound.
What we built, ran, and moved.
E-commerce Web Design + Development
Built to compoundBuilt the East Tree CBD storefront from the ground up — multi-location site architecture, mobile-first product detail pages, and product-snippet rich schema across the catalog on a performant WooCommerce stack.
A platform that scales — mobile-first commerce now powering 85% of organic traffic, with 1,000+ pages indexed and ranking across the catalog.
SEO
The long game, playedBuilt and run the SEO program — keyword strategy, on-page optimization, content production, local SEO across multi-location landing pages, and ongoing SERP feature targeting for dispensary intent in Indianapolis.
From near-invisible launch to dominant organic presence — 4.28M Google impressions, 47K+ organic clicks, and ranking #1–#3 for 155 commercial keywords.
E-commerce Management
Run like a P&LDay-to-day ownership of the storefront — catalog maintenance, promotional calendar, order flow, and lifecycle execution across the channel mix.
1,138% year-over-year net sales lift — from $2,220 to $27,491 in matching YTD periods, with 970% more orders flowing through the funnel.
Email Marketing
Every send, earnedBuilt and run the East Tree email program — segmented welcome flow, browse + abandon automations, weekly broadcast calendar, and post-purchase lifecycle tied to product reviews and reorder cycles.
Email drives 31% of monthly e-commerce revenue with a 43% average open rate and zero deliverability throttles.
SMS Marketing
Premium-only frequencyLaunched East Tree's SMS program — TCPA-compliant opt-in flows, automated abandon recovery, and high-leverage broadcast cadence tied to product drops.
SMS subscriber base grew from zero to 4,800+ active, with abandon-recovery flows generating $3.10 revenue per send.
Social Media Management
Earned attention, not boostedRun East Tree's organic social — content calendar, asset production across Instagram and TikTok, community management, and product-launch creative tied to retail drops.
Followers up 380% across IG and TikTok, with social-sourced sessions accounting for 18% of new site traffic.
Creative (Branding + Content Studio)
Three rooms, one identityFull brand system — refreshed visual identity, product photography direction, packaging consistency across multi-location storefronts, and ongoing asset production for digital + retail surfaces.
240+ creative assets shipped across launch and lifecycle in 12 months, with a single brand system spanning three physical locations and the digital storefront.
Mobile-first by design — 85% of organic traffic lands on a phone first.
Every page on East Tree CBD was designed and engineered for the device that matters most. From the multi-location landing pages to the WooCommerce checkout, the experience is tuned for thumb-first browsing.
Designed for the open, built for the click.
Every East Tree send earns its slot in the inbox — product launches, lifecycle moments, holiday drops. The same brand system that runs the storefront powers each campaign, end to end.
From welcome to winback — earning the open, every send.
East Tree's email program isn't batch-and-blast. Segmented welcome flows, automated abandon recovery, weekly broadcasts tied to product drops, and post-purchase lifecycle — built and tuned around the metrics that actually move pipeline.
Every result, one
place.
Every metric below is pulled from the work we shipped for East Tree CBD. No vanity numbers — only outputs that move pipeline, revenue, or reputation.
Every result, one place.
Every metric below is pulled from the work we shipped for East Tree CBD.
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like East Tree CBD’s?
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