Case study
Insurance · Independent agency

Mythic Insurance

Insurance built for the moment of need — a redesigned quote flow that more than doubled mobile completion and lifted quote-request submissions 5.7x.

5.7x
Quote-request submission lift
11% → 24%
Mobile form completion rate
18% → 41%
Quote-form completion (CRO redesign)
94/ 100
Lighthouse Accessibility score
Mythic Insurance screenshot
Services delivered
Web Design + DevelopmentCRO / Form Design
The work

What we built, ran, and moved.

01

Web Design + Development

Trust by design

Built the Mythic Insurance site for a regulated category — clear product architecture spanning personal, commercial, and specialty lines, agent-locator integration, and trust-driven content modules built for buyers comparing carriers under time pressure.

Quote-request submissions up 5.7x post-launch, with mobile form completion rate doubling from 11% to 24%.

5.7x
Quote-request submission lift
11% → 24%
Mobile form completion rate
94/100
Lighthouse Accessibility score
02

CRO / Form Design

From 14 fields to 6

Redesigned the Mythic Insurance quote form — collapsed 14 fields to 6, added progressive disclosure for complex coverages (boats, classic cars, business interruption), and routed leads directly into the agent CRM with carrier-of-interest pre-tagged.

Quote-form completion rate jumped from 18% to 41%, while sales-team-qualified rate also climbed 32% on the same lead volume.

18% → 41%
Form completion rate
32%
Sales-qualified rate lift
14 → 6
Form fields (same data captured)
Coverage on the device that matters

Insurance buyers compare carriers on their phones — the experience either earns the next tap or loses the quote.

Mythic Insurance offers personal, commercial, and specialty coverage across auto, boats, classic cars, builders risk, and business interruption. Every product page is built mobile-first because buyers shop carriers while standing in a dealership or finalizing a renewal.

Mythic Insurance home page on mobile
About Mythic Insurance — agency story
Auto insurance product page
Commercial business lines page
Classic + exotic cars specialty coverage
Boats + watercraft coverage page
By the numbers

Every result, one place.

Every metric below is pulled from the work we shipped for Mythic Insurance.

5.7x
Quote-request submission lift
11% → 24%
Mobile form completion rate
94/100
Lighthouse Accessibility score
18% → 41%
Form completion rate
32%
Sales-qualified rate lift
14 → 6
Form fields (same data captured)
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