Attention
earned, not
boosted.
Most agency social is a posting quota with a hashtag strategy. We run organic social as an acquisition channel — a content system built in your brand voice, produced in batches, managed daily, and measured by the only number that matters: people who show up at your site ready to buy.
Follower growth, IG + TikTok combined
Avg engagement rate (industry: 1.5%)
Share of new site sessions
Channel & Voice
Pick the two channels your buyers actually use — not all seven. Define the content pillars, voice, and visual grammar that make every post recognizably yours before a single asset ships.
Calendar & Production
A monthly content calendar tied to product drops, seasonal moments, and evergreen pillars — produced in batches by the same studio that runs your brand system, not stitched from stock.
Community Management
Comments, DMs, and mentions handled daily in your voice. The algorithm rewards conversations — and so do the customers who started them.
Measure & Iterate
Engagement rate, follower velocity, and social-sourced site sessions reviewed monthly. Formats that earn attention get doubled down on; the rest get cut without ceremony.
A channel, not
a chore.
Social fails when it's treated as an obligation — something to keep alive because competitors post too. Run as a system, it compounds: every post is an asset, every follower is reach you own, and every conversation is a buyer one step closer.
Channel Strategy
Platform selection, content pillars, and cadence built around where your buyers actually spend time — with a voice and visual grammar documented before launch.
Content Production
Static, carousel, and short-form video produced in batches from your brand system. Launch creative for drops, evergreen pillars for the algorithm's quiet weeks.
Community Management
Daily comment, DM, and mention handling in brand voice — plus review velocity and UGC sourcing that feed the rest of the marketing engine.
Reporting
Engagement rate, follower growth, and social-sourced sessions in one monthly view — measured against site traffic, not vanity counts.
A grid is a system, or it's a scrapbook.
These are live client profiles. Read them the way a buyer does — highlights that answer the obvious questions, a visual grammar that holds from post to post, and a format mix tuned to what each audience actually stops for.
Solana Beach, CA
Five highlights carry the whole menu — Menu, Drinks, Patisserie, Wine, Behind the Scenes — so the profile answers a walk-in's questions before they ask. The grid alternates product macro, room atmosphere, and typeset reels on a fixed rotation.
La Jolla, CA
Education leads. "What is Barrel-Direct Wine?" and "Why we use Refillable Growlers?" run as typeset carousels between vineyard and tasting-room plates — the pillar structure that turns an unfamiliar format into a reason to visit.
La Jolla, CA
A merchandised grid: highlights split by category — New Arrivals, Clothing, Purses, Jewelry, Home Decor — while the feed itself holds one tonal range so new stock reads as the same shop every time.
Solana Beach, CA
Five highlights carry the whole menu — Menu, Drinks, Patisserie, Wine, Behind the Scenes — so the profile answers a walk-in's questions before they ask. The grid alternates product macro, room atmosphere, and typeset reels on a fixed rotation.
La Jolla, CA
Education leads. "What is Barrel-Direct Wine?" and "Why we use Refillable Growlers?" run as typeset carousels between vineyard and tasting-room plates — the pillar structure that turns an unfamiliar format into a reason to visit.
La Jolla, CA
A merchandised grid: highlights split by category — New Arrivals, Clothing, Purses, Jewelry, Home Decor — while the feed itself holds one tonal range so new stock reads as the same shop every time.
Built to be watched, not scrolled past.
Short-form is where organic reach still lives, and it is won in the first second. These run as batch-produced verticals — shot on location, cut to a hook, and posted against the calendar rather than whenever someone remembers.
Slow reveal across a finished pool build, closing on a branded end-card — the format that lets a portfolio project do recruiting work while it does marketing work.
A nine-slide carousel captured live in the feed. Carousels buy dwell time the algorithm reads as interest — the same reason we run them against long-form stories instead of splitting them into posts.
A year-in-review montage — covered patio, stone fireplace, pool — each shot held long enough to read the craftsmanship. Recycling finished work into a seasonal edit is free inventory most trades never cut.
The website launch announcement, cut for vertical: philosophy copy over classroom footage into a device reveal of the new site. Social carrying a milestone the site could not announce on its own.
Slow reveal across a finished pool build, closing on a branded end-card — the format that lets a portfolio project do recruiting work while it does marketing work.
A nine-slide carousel captured live in the feed. Carousels buy dwell time the algorithm reads as interest — the same reason we run them against long-form stories instead of splitting them into posts.
A year-in-review montage — covered patio, stone fireplace, pool — each shot held long enough to read the craftsmanship. Recycling finished work into a seasonal edit is free inventory most trades never cut.
The website launch announcement, cut for vertical: philosophy copy over classroom footage into a device reveal of the new site. Social carrying a milestone the site could not announce on its own.
Production, scheduling, and measurement — the same stack behind the East Tree CBD program.
Want social that
sends buyers, not
just likes?
Book a 30-minute discovery call. We'll review your current channels, identify the two worth winning, and outline what a real organic program would add to your acquisition mix.
No long-term contracts required.